'Black Beatles' proved so popular that Nicki Minaj, who had featured on SremmLife single 'Throw Some Mo,' did her own version under the title 'Black Barbies,' which debuted at No. 4, a rare situation compared to the typical downward chart trajectory of album releases. Reflecting this unanticipated success, it took 14 weeks from release for the corresponding SremmLife 2 to reach its peak at No. It was briefly toppled for a week by The Weeknd's 'Starboy' before taking a seventh week at No. Soundtracking this online movement was 'Black Beatles.'īy November, Rae Sremmurd's song proved ubiquitous, topping the Hot 100 in its ninth week and spending 6 consecutive weeks there. Iterations became widespread and elaborate, with celebrities and even a presidential candidate getting involved. That same month also saw the start of the Mannequin Challenge, a viral video in which participants played frozen in real time, the camera or cameraphone panning over them. 41 on the Hot 100 by the beginning of October. Released as a third SremmLife 2 single in September of 2016, 'Black Beatles' started off well and had reached No. 7 in its opening frame, shifting roughly 45% fewer first week units than its predecessor and soundly bested on the chart by Partynextdoor's then-new P 3.

The album dropped that August and took No. 5 in January of the following year, held from higher positions by the staying power of albums like Ed Sheeran's 'X' and Taylor Swift's '1989.' But after new tracks 'By Chance' and 'Look Alive' failed to garner similar chart momentum to those earlier cuts, the 2016 follow-up SremmLife 2 seemed destined to underwhelm. Coming off the 2014 breakout singles 'No Flex Zone' and 'No Type,' their first album SremmLife debuted on the Billboard 200 at No. Indeed, streaming has been one of the biggest factors in the success of 'Black Beatles,' the song that effectively saved Rae Sremmurd from the dreaded sophomore slump.

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